Summary
This project was done as freelance work.
Links
App prototype
Web version
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When
2015
My role
I was involved in this startup as a lead designer. I did research, defined the core features of the service, designed the app and website and prototyped them to be able to test the idea.
The idea
With LinesUp it will be easier to find new business or hobby connections based on your location. If you have long transfer connection in an airport or visiting a conference and want to meet new people this app supposed to help you to find right people.
Design process
When I started this project, the clients had a n idea of the app but I suggested to do a research and understand the problem and needs of our users. We identified 3 major steps in the process we followed: Discover, Design and Deliver.
Discover state
- Identifying a target user or group of users. Who is our user and why?
- Task analysis. What do our users do? Explore what kind of problems do our users have (including use-cases and scenarios)?
- Setting requirements. What should we do for our users? Based on the previous analysis set a list of requirements for our service. This list will be the basis for our design.
- Definition of our goal. What do we do and which needs do we cover? Prioritize requirements (must, should, could, would) and by selecting the most important ones (or all of them) deliver clearly identifying task for the design.
- Planning the design process. How are we going to design? Lean design (build – measure – learn).
Personas
Paul, 31 years old
Munich
IT Manager at T-Mobile
80 000+ € / year
Languages: German, English
Details
- Lives alone in an apartment
- Has a car (BMW 3 series)
- Travels 2-3 times per month within Europe (1-3 days trips)
- Travels 2-4 times a year outside of Europe
- iPhone user (iPhone 6)
- Active in LinkedIn
- Not active in Instagram and Facebook
- Prefer face-to-face interactin to virtual
- Hobby: movies, skying and football
Jennyfer, 29 years old
London
Sales Manager at Fashion Company
90 000+ £ / year
Languages: English, French
Details
- Lives with a boyfriend in an apartment
- Uses public transport or Uber
- Travels once per month within Europe (1-3 days trips)
- Travels 3-4 times a year outside of Europe
- iPhone user (iPhone 5S)
- iPad Air, MacBook Air user
- Active in Instagram and Facebook
- Not active on LinkedIn
- Hobby: travelling, fashion, running
Identifying personas
To understand our user group we interviewed several people and based on their portraits built main characters.
Design state
- Conceptualization / low level visualization. How to find where to dig? The first time we translate requirements into interface solutions. We come up with several concepts to define a starting point for design.
- Team evaluation. What to select? Evaluation of the concepts and selecting/combining features.
- Defining screens / middle-level visualization. Mapping user flows with screens for mobile and web.
- Team evaluation / user testing. Evaluate the design, test with basic scenarios and apply changes if needed.
- Graphic and interaction design. Pixel perfect adjustments using material design.
Conceptualization
Quick sketch of one of the concepts. Later we will take the idea of radar as one of the features of the app.
Deliver state
Deliver state is the outcome of the design process. It has to provide mockups and specification including the description of colors, fonts, basic UI elements, and interactions.
Radar
A scanner of people around you based on your interests.
People
List of people based on location and interests.
Trips
List of your trips.