Booking.com

A/B testing is the core method to validate changes on the website at Booking.com. Taking into account the number of people visiting the website every day you can validate hypothesis fast. Quantitative data can tell a lot about user behavior and how certain change affects it.

However qualitative research was always present at Booking.com. I am always actively involved in user-testing and developing and validating concepts with users. Because of a non-disclosure agreement, I can not share the details of work I have done but I can point the areas.

Achievements

• Designing landing and registration experience for property owners and hoteliers resulting in 500K new properties worldwide in 2017 (+30% growth).
• In coordination with local teams designed from scratch a global referral program for property owners with an audience of 800K+ users. Organized user research, data analysis and defined the shape of the product.
• In collaboration with Marketing Department optimized UX for offline and online (Facebook, native) advertising campaigns targeted for 100M+ users (Europe & US). Optimized landing experience and conversion for paid channels (+35% increase in 2017).

Responibilities

• Daily collaboration with user researchers, UX copywriters, and data scientists. Communicating design and interaction details with engineers.
• Defining product shape and features based on user needs. Close interaction with product managers. Coordinating vision with other teams.
• Creating user flows, mockups and high-level prototypes for testing and presenting the idea.
• Designing for millions of users.

Some examples of my work